Crowdfunding opens for One Industry, One Voice awareness campaign | Smart Live
Thursday 3 September 2020

Crowdfunding opens for One Industry, One Voice awareness campaign

A crowdfunding drive has launched for the industry-wide campaign that supports the movement #WeCreateExperiences.

Smart Group are proud to be supporting the One Industry, One Voice campaign, which supports the movement #WeCreateExperiences. The campaign aims to raise awareness among the general public and national media about the true value of the events industry to daily life and the wider economy, and to reassure both businesses and the public that events can be delivered safely again.


The industry-wide awareness campaign has already raised £32,000 from mid-and large-size events businesses. Businesses employing fewer than 50 people with an annual turnover below £10m may pledge £250, while larger organisations can contribute £500. Those wishing to contribute should follow the link below. Sole traders, freelancers, and small companies are free contribute what they can afford.


The campaign is being driven by a newly-formed Action Group, led by the Business Visits and Events Partnership (BVEP), and has now met online twice to discuss, stress test, and factor in key messages and craft the PR brief, which will soon be put out to tender. The next phase is to divide the group into smaller committees tasked with driving different areas, including arranging the PR brief to go out to tender and sourcing, managing the activation and communications, and the collection of the pledged funds.

The Action Group is chaired by Simon Hughes, chair of the BVEP, and is joined by the following:

  • Rick Stainton, Smyle
  • Martin Fullard, Mash Media
  • Chetan Shah, Micebook
  • Mike Kuneim, Jack Morton
  • Tim Collett, WRG, The Creative Engagement Group
  • Sarah Haywood, Sarah Haywood Events
  • Greg Lawson, Smart Group
  • Charlotte Gentry, Pure Communications Group
  • Steve Squires, GetConnekted
  • Judy Elvey, MPI UK&I
  • Andy Lenthall, Production Services Association (PSA)
  • Will Mould, XYZ
  • Jeremy Rees, ExCeL London
  • Michael Wyrley-Birch, TRO
  • Nick Morgan, We Are The Fair
  • Simon Tracey, Vibration Group
  • Dale Parmenter, DRPG
  • Anita Howard, ICE
  • Claire Wormsley, The Media House
  • Carmen Searle, Association of Event Organisers (AEO)
  • Justin Hammond, Maestra Group


The #WeCreateExperiences movement was conceived by Rick Stainton, executive group director at creative agency Smyle, who put the idea forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP.

Find out more:

Listen to Rick and Simon talking about the campaign here.


Rick Stainton, group executive director, Smyle: [email protected]

Simon Hughes, chair of the BVEP, on [email protected]


Our expert team is here to help with as much or as little as you need - whether you need us to source a venue, handle delegate management, develop engaging content, or simply provide full project management for your event, it's all within our remit to deliver. Please don't hesitate to pick up the phone or drop us an email if there is anything we can support on. uses cookies to enhance your experience. By continuing to use our website, you’re agreeing to our use of cookies.