Launch Event

Halifax Store Opening

The launch of the new Halifax Store on Tottenham Court Road, with 8 in-store activations.

Our challenge

Halifax asked Smart Live to support in the opening of their new store on Tottenham Court Road, their flagship store. We hosted a formal evening launch on the opening night for 100 guests with various food and entertainment features, followed by a public launch on the following day.

Our Solution

Across the two days we hosted a promotional unit in Tottenham Court Road Tube Station, and from there and the surrounding streets we handed out over 3,000 teabags to ‘come and meet us’, 4,500 vouchers for the public to enjoy food and drinks in the store throughout the day, and over 4,500 key rings as a competition to bring into the store to see if it unlocked a prize in the doll house – the opportunity to win a Google Mini. Other in store activations included Candy Mechanics, offering guests the chance to have a 3D scan of their face made into a chocolate lollipop, as well as cupcake and cookie decorating, a bespoke Halifax Connect 4, and lots of goodie bags containing mini power banks, coffee beans, tea bags, mugs, keep cups and coasters.

Smart Live has been a great partner, supporting us with creating a brilliant launch activation for our new Halifax flagship store. The attention to detail and planning, right through to coming up with exciting ways for us to interact with passers-by to drive footfall and customers has been fantastic. Really enjoyed working with the team to bring our vision to life.

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