Who We Are

At Smart Live we get right to the heart of your brand, designing event experiences which bring it to life with passion and creativity.


What we are

We are passionate about understanding your brand and your business objectives, to create authentic and memorable events and experiences. When you work with us, we become part of your team and help you deliver every element of your event seamlessly, always on time, and always to budget.

Smart Live are part of Smart Group, a dynamic collection of hospitality, catering, venue and event management businesses with over 25 years’ experience.

Meet the team

Who we are

We are a team of creative, energetic event professionals, specialising in end-to-end project management.

Greg Lawson


Annabel West

Managing Director, Smart Live & Story Events

Abby Squire
Abby Squire

Abby Squire

Creative Marketing Director

Amy Mitchell

Social and Marketing Manager

Rachael Loosemore

Event Account Manager

Anna Clarke
Anna Clarke

Anna Clarke

Event Account Manager

Becs Stitt

Senior Event Account Manager

Frieda Anwar
Frieda Anwar

Frieda Anwar

Event Account Manager

Our Clients

We are trusted... Click on selected logos to view our case studies.

best companies logo
rituals logo
bmw logo
kantar logo
Zuma logo
JTI logo
Chivas Brothers logo
JP Morgan logo
Danone logo
ITV logo
Department for International Development logo
IKEA logo
Halifax logo
Bank of Scotland logo
Credit Suisse logo
LEVC logo
Dropbox logo
WWE logo
Pizza Express logo
TJX logo



4th Floor, 9 Holyrood St, London SE1 2EL

Tel: 020 7836 0562 Email: hello@smartlive.co.uk

9 Holyrood St,
London SE1 2EL,
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